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Meera Varu
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Demand engine

ICP data, enrichment, email, and LinkedIn

DataBahn · Demand and outbound

Building DataBahn's demand and outbound system

I helped build the operating system behind DataBahn's prospecting: ICP development, contact data, signals, enrichment, CRM workflows, email, and coordinated LinkedIn outreach.

Company
DataBahn
Role
Marketing Manager
Focus
ICP, data, automation, CRM, email, LinkedIn, and campaign operations
Scale
12K–15K ICP database and approximately 4,200 prospects reached monthly

The problem

Prospecting needed reliable ICP data, account and contact signals, coordinated channel execution, and a clean handoff into HubSpot.

What I owned

ICP development, database growth, enrichment workflows, campaign operations, HubSpot data management, email sequences, LinkedIn outreach coordination, and reporting.

Key decisions

  • Built the database around ICP quality rather than raw contact volume.
  • Used Clay and RB2B signals to improve prioritization and enrichment.
  • Centralized data and lifecycle management in HubSpot.
  • Coordinated Lemlist, Instantly, and HeyReach execution across seven LinkedIn accounts.
  • Kept human review and account context in the workflow.

What shipped

  • A 12K–15K ICP database
  • Clay and RB2B workflows
  • HubSpot lifecycle and campaign operations
  • Lemlist and Instantly email campaigns
  • HeyReach LinkedIn execution
  • Sample sequences and redacted reply examples

Results

  • 12K–15K ICP database
  • 4,200 prospects reached monthly
  • 50 → 13K+ marketing database

Deeper conversion and pipeline figures are private. I am happy to walk through them in conversation.

Evidence and artifacts

System map

  1. 01ICP

    12K–15K account and contact database built around fit, not volume.

  2. 02Signals

    Clay and RB2B workflows for enrichment and prioritization.

  3. 03CRM

    HubSpot lifecycle stages, lists, and campaign operations.

  4. 04Email

    Lemlist and Instantly sequences, roughly 4,200 prospects monthly.

  5. 05LinkedIn

    HeyReach execution coordinated across seven accounts.

  6. 06Samples

    Sample sequence and redacted reply thread. Available on request.

What I learned

Outbound holds up when the data, the signals, and the follow-up live in one system that a person still reviews.

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