B2B SaaS · Cybersecurity · Enterprise GTM
I'm a full-funnel marketer with five years across cybersecurity, Microsoft's enterprise ecosystem, community, and startup marketing. I've rebuilt websites, launched partner programs, grown audiences, run outbound systems, and taken campaigns from brief to field execution.
Most of what I run today, I've built from zero at least once.
5×
online traffic
DataBahn website and content rebuild
2K → 35K+
followers
DataBahn LinkedIn · organic growth
120K+
workshop signups
Microsoft enterprise programs
1M+
campaign views
OnePlus influencer campaign
"Meera was one of the driving forces behind GoPMM as we grew the community, launched a course for aspiring and existing PMMs, and hosted both online and offline events. What always stood out was her energy and curiosity. She was constantly looking for better ways to do things, wasn't afraid to experiment, and brought a lot of momentum to everything she touched. More than that, she was just a great person to build with - proactive, resourceful, and genuinely fun to work alongside."
"Meera was fantastic to work with! She has a deep understanding of marketing and a great knack for finding the right growth hacks and tools to get results. She's incredibly driven, resourceful, and professional. Highly recommended!"
"Meera has done incredible work in lead generation and field marketing across APJ. I haven't seen this level of aggressive lead generation even at some of the larger organizations I've worked with, including Symantec, Forcepoint, and Securonix. From relentless follow-ups across email, LinkedIn, and WhatsApp to booking demos and meetings, managing roadshow logistics, and supporting global teams, we couldn't have asked for more. In India we say, 'Chhota packet, bada dhamaka' - good things come in small packages."
"Meera is doing incredible lead-generation work across APJ. In two months, she generated 45 leads and booked 24 demos - without external help, using tooling she figured out herself. Keep up the great work, Meera!"
Choose what you want to see and the work below will filter to match.
Selected work
Each case study covers the problem, what I owned, what I made, and the result.
databahn.ai
Website and content engine rebuild
DataBahn · Positioning and websites
A messaging and website rebuild that produced a 5× traffic boost, a 35% conversion rate, and 40% more demo bookings.
My role: Website strategy, positioning, copy, information architecture, content planning, and design direction.
DataBahn · Brand and social
A practitioner-led content and brand system that grew the company audience organically.
My role: Brand voice, editorial strategy, content planning, writing, and organic distribution.
Copilot GTM
Agency-side work for Microsoft through HSV Digital
HSV Digital for Microsoft · Enterprise and partner GTM
Segmented messaging, partner enablement, workshops, adoption content, and campaign formats built for enterprise AI programs.
My role: GTM strategy, audience segmentation, messaging, campaign content, partner enablement, and creative direction.
GoPMM · Founding Member
An India-focused community built through organic content, partnerships, courses, webinars, and in-person events.
My role: Community strategy, content, partnerships, events, course design, and teaching.
Demand engine
ICP data, enrichment, email, and LinkedIn
DataBahn · Demand and outbound
An ICP database, signal and enrichment workflows, and coordinated email and LinkedIn execution.
My role: ICP development, data and enrichment workflows, campaign operations, CRM management, email, and LinkedIn outreach.
DataBahn · AI workflows and enrichment
Two connected use cases that turned a 150-company input into verified account intelligence, enriched contacts, and personalized outbound email sequences based on verified account and contact research.
My role: Workflow architecture, enrichment logic, prompt design, classification rules, email verification, and personalized outbound email sequences based on verified account and contact research.
DataBahn · Field marketing · APJ
APJ field programs built as one connected system: target-account outreach, sales and partner coordination, informed onsite presence, lead context, and post-event follow-up.
My role: Event planning, audience building, email and LinkedIn outreach, meeting coordination, booth messaging, collateral, vendor and travel logistics, on-ground execution, lead capture, CRM handoff, follow-up, content, and reporting.
Freelance
OnePlus campaign film
Scripted and directed a creator-led campaign film with more than 1M views.
Freelance
India Index product film
Concept, script, and production direction for a single-use-case product film.
Freelance
Wagon India product film
Concept, script, and production direction for a product walkthrough film.
HSV Digital for Microsoft
Microsoft customer advocacy
30+ enterprise customer stories produced as video, ebooks, and interactive guides.
HSV Digital for Microsoft
Procurement scorecard and buyer enablement
An integrator evaluation flipbook with scoring matrices and pilot validation steps.
HSV Digital for Microsoft
Interactive campaign formats
Interactive video, animated mailers, microsites, and direct mail, with 3× engagement on selected formats.
Aykara
Aykara founder story
A beauty subscription business I built while studying computer science, funded through SSIP.
About
I studied computer science, started a beauty subscription business while I was in college, and found my way into marketing through writing.
Since then, I've worked across Microsoft partner programs and cybersecurity, building campaigns for enterprise buyers and the systems behind them. I'm strongest in roles where the product is technical, the story is still being shaped, and marketing needs someone who can move between strategy and execution.
Marketing Manager · 2025–Present
Own full-funnel programs across website, content, social, outbound, webinars, field marketing, and APJ regional campaigns for a cybersecurity data platform.
Freelance · 2023–2026
Built outbound and content systems for Rysysth Technologies, Flowtrix, Abra, Foxxr, and Flash AI. The Flowtrix demand program closed five accounts and generated $42K in 1.5 months. I also scripted and directed a OnePlus campaign with 1M+ views and produced product films for Wagon India and India Index.
Head of Content · 2023–2025
Built enterprise marketing and partner-enablement programs across the Microsoft ecosystem, including Copilot, Azure AI, Modern Work, customer advocacy, and adoption initiatives.
Product Marketing Intern · 2023
Worked across app-store optimization, Apple Search Ads, Google Ads, in-app campaigns, and retention.
Founder · 2021–2023
Built a beauty subscription business while studying computer science and secured ₹1.75 lakh in SSIP funding.
Earlier experience
Content and SEO roles across Tesla Outsourcing, Pearl Lemon Group, and Infiyug Technologies.
Selected work
I've written about security data, built customer stories, created sales material, and run outbound systems. The links below go to the work itself.
DataBahn
How DataBahn and Databricks can make security data more usable for analytics and AI.
Written by me
DataBahn
Why AI projects expose the limits of legacy data pipelines.
Written by me
DataBahn
A practical approach to managing security data across multiple customer environments.
Written by me
DataBahn
Where MITRE ATT&CK helps security teams and where relying on it too heavily can create blind spots.
Written by me
DataBahn
How product usability affects analyst productivity, security coverage, and hiring.
Written by me
DataBahn
How a research university rebuilt the way it collects, routes, and manages security data.
Interviews, writing, and production
DataBahn
How Sunrun reduced log volume without losing security visibility.
Interviews, writing, and production
DataBahn
How an airline moved more than 150 data sources to Microsoft Sentinel in 42 days.
Interviews, writing, and production
DataBahn
How DataBahn controls ingestion, improves routing, and reduces Microsoft Sentinel costs.
Positioning and copy
DataBahn
A distributed, region-aware approach to processing telemetry locally, reducing unnecessary transfers, and controlling multi-cloud egress costs.
Positioning and copy
DataBahn
How teams can search data in place across SIEMs, lakes, and cold storage, then carry an investigation through to an answer.
Positioning and copy
DataBahn
How an application data fabric can integrate and activate telemetry across enterprise applications.
Content strategy and copy
HSV Digital for Microsoft
Mailers, partner enablement, and buyer-facing assets I created for Microsoft programs.
Content strategy and creative direction
OnePlus (freelance)
A creator-led campaign film I scripted and directed, with more than 1M views on Instagram.
Script and direction
DataBahn
The ICP database, enrichment workflows, and coordinated email and LinkedIn execution behind DataBahn prospecting.
ICP, data, automation, and campaign operations
How I work
I use these five steps to take a campaign from research to launch and measure what it changed.
I start with customer calls, sales notes, search behavior, product demos, and community conversations. I look for the words buyers already use before writing the message.
I define the audience, the problem, the proof, and the next action before anyone starts writing a page or deck.
I turn that message into the pieces the buyer and sales team need: landing pages, email, social, outbound, sales material, and event content.
I set up the CRM fields, lists, workflows, hand-offs, and reporting before launch so leads do not disappear after the first click.
I track meetings, pipeline, conversion, adoption, and renewals. Traffic and engagement help explain the result, but they are not the result.
AI in practice
I use AI to shorten research and production cycles, improve campaign operations, and prototype ideas. The judgment, source checking, and final decisions stay with me.
I use AI to organize customer calls, sales notes, market research, and search data into themes. The output becomes a message map that I review against the original sources before using it.
I use AI to turn a webinar, interview, or product briefing into channel-specific drafts for email, social, sales follow-up, and video. Each piece is edited for the audience and channel rather than published from one generated draft.
I use AI and automation to support enrichment, campaign routing, content workflows, and rapid prototypes. This portfolio was prototyped in Lovable before the copy and structure were refined.
AI, research, and building
Revenue and automation
Research and analytics
Content and production
Planning and collaboration
LET'S WORK TOGETHER
I want to bring together positioning, content, demand generation, field marketing, and operations to help a strong product reach the right buyers.
Working across global time zones.
