DataBahn · Brand and social
Growing DataBahn's LinkedIn from 2K to 35K+
I built a practitioner-led editorial system for DataBahn's company page, growing it from approximately 2,000 to 35,000+ followers through organic content.
- Company
- DataBahn
- Role
- Marketing Manager
- Focus
- Brand voice, social strategy, writing, and organic distribution
- Outcome
- 17×+ audience growth
The problem
The page mainly published product announcements. It gave security practitioners little reason to follow the company between launches.
What I owned
Brand voice, content strategy, editorial planning, writing, design direction, publishing, and performance review.
Key decisions
- Wrote for security practitioners before writing for buyers.
- Built posts around problems, opinions, and useful explanations rather than feature announcements.
- Connected social content to the wider content, webinar, email, and outbound engine.
What shipped
- A consistent LinkedIn editorial program
- Practitioner-focused posts
- Product launch content
- Webinars, customer stories, and event content
- Supporting Reddit and community work
Results
- 2K → 35K+ followers
- 17×+ growth
- Organic growth
Evidence and artifacts
The page today
What I learned
A company page becomes useful when people can learn something from it even when they are not evaluating the product.